QUAKER CHEWY is a healthy bar brand which is sold separately at various stores. Costco sells 60 of them in one box which is more cost efficient. The design on the actual box is selling the product which is good. But the way the box has been designed doesn't protect the product inside. These healthy bars are very soft and break easily. All 60 bars are just dropped in to the box with out any organizational system therefor they are mostly bended or broken. Another reason why I think this is not a good packaging design is because there are three different flavors in each box. It's not easy for the consumer to find the flavor he/she is looking for. The only way someone can find one flavor out of 60 bars is to bring a few out.
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I agree. Although the main box packaging protects the product, it does not work internally. Maybe dividers would be the solution. The graphic elements are ok but I think Quaker Oats needs makeover.
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